Thread by @TaylorHoliday, 1/ Turn your customers into creators!Build an endless flow of UGC from [...]

Taylor Holiday

TaylorHoliday

1/ Turn your customers into creators!

Build an endless flow of UGC from real customers FOR FREE

Here’s the flow that @bambuearth uses to build an ongoing supply of authentic ad content.

Another hat tip to @KohlmanVerheyen for the deets...

2/ 23-33 days after purchase (depending on the sku) this email gets triggered.

Subject line: We want to give you $50!

3/ Any response to this email triggers a @gorgiasio macro. That replies with this (see image)

TLDR: Share a video of your skin care routine and we’ll send you a $50 gift card. Here’s a YouTube exemple for inspo.

4/ Users then respond and simply email the videos back!

And *poof* you start getting gems like this!

5/ Obviously sometimes they need a little coaching.

Some of Kohlman and team’s responses.

5/ Obviously sometimes they need a little coaching. Some of Kohlman and team’s responses.

6/ Once the customer service team receives the videos they place them in dropbox folder that @vincent_wu_817 and the ad team can pull from whenever they need new creative.

It just keeps filling up!

7/ But wait, Taylor your said it was free

giving out a $50 gift card has cost to the business.

It sure does. But remember that first email? It actually generates revenue in excess of the product seeding cost

7/ But wait, Taylor your said it was free giving out a $50 gift card has cost to the business. It sure does. But remember that first email? It actually generates revenue in excess of the product seeding cost

8/ Chasing UGC is exhausting and software hiring people who don’t really know your product can be $$ and inauthentic. This flow solves both problems seamlessly.

Enjoy!

Want more great ways to power growth for your brand? Come chat: http://www.commonthreadco.com

You can follow @TaylorHoliday.

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