The most baffling thing about $LK Luckin https://abs.twimg.com/emoji/v2/... draggable="false" alt="☕️" title="Hot beverage" aria-label="Emoji: Hot beverage"> is why did anyone think it was “too good to be true”? What was too good abt it? The losses? The insane marketing costs? Expansion into ultra competitive & saturated tea space? The weak coffee? The ads were well designed, is it that? https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤷🏻‍♀️" title="Woman shrugging (light skin tone)" aria-label="Emoji: Woman shrugging (light skin tone)">

Anyway, I personally thought on @TechBuzzChina it was going to try to upend F&B, which would have been WAY more interesting. But, I guess the "We Are The Starbucks Killer" narrative was just way too easy to sell.

https://www.techbuzzchina.com/episodes/ep-32-luckin-coffee-starbucks-challenger-or-a-new-breed-of-fampb-for-the-21st-century">https://www.techbuzzchina.com/episodes/...